On January 29, 2010, Michelin announced that it will become the chief partner of the French Pavilion at the 2010 Shanghai World Expo.
The theme of Expo 2010 is "Better City, Better Life," and exactly coincides with Michelin's "Lead of Progress" brand declaration. The brand declaration “Leading the way forward†shows that the Michelin Group is committed to providing humanity with better, safer mobility and respect for the core values ​​of people and the environment.
Michelin is able to participate in this global event as the chief partner of the French Pavilion.
For more than a century, Michelin has always led the trend of technological innovation, providing consumers with safe, energy-efficient and longer mileage products. The core values ​​expressed by the French Pavilion at this Expo - leading technology, extraordinary creativity, high degree of consistency, unique innovation, superior quality and decisive action, were provided to China and other parts of the world by Michelin. Tire products and services have been fully reflected.
At this Expo-centric Expo, Michelin will demonstrate and interpret one of the “five sensations†that the French Pavilion’s “perceptual city†theme has to do – hearing. This is because, in addition to designing and producing safer, more durable, fuel-efficient tires, Michelin is also developing innovative solutions that reduce road noise. Michelin is making full use of the wisdom of more than 5,000 R&D personnel worldwide to implement a R&D strategy aimed at reducing tire noise. Solving this problem is of crucial importance to achieving the sustainable mobility of large cities and improving people's quality of life.
The "Michelin Tire", which debuted in 1907, is widely known in China. At this exhibition, "Mr Michelin Tire" will appear side by side with the French Museum's mascot "Le Le". By then, these two lovely images will have wonderful interactions with the public, making the trip to the “perceptual city†more interesting.
In addition, in order to facilitate international visitors' visit during the 2010 Shanghai World Expo, Michelin will also issue a new English version of the Shanghai Travel Guide.
This global event has always been a platform for people around the world to demonstrate innovation, and has expanded people's horizons in the field of openness and cooperation. The 2010 Shanghai World Expo will be the world’s largest exhibition ever, with 135 countries and 48 international organizations registering for the event. It is expected that the number of tourists attracted by the exhibition will exceed 70 million. Michelin believes that this event will have a profound influence on the sustainable development of human society in the future. So far, the World Expo has successfully held more than 40 sessions.
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