The huge cake of China's auto market has attracted almost all internationally renowned auto parts brands, especially the international brand names such as Castrol Delphi, Visteon, Denso, Michelin, and Mahle in recent years. Its advantages have been skyrocketing in China's auto parts market. It has had a strong impact on the domestic auto parts market. The development of domestic auto parts and components has fallen into a passive situation, highlighting that the international encirclement has become a top priority for local parts and components companies. To achieve brand breakthroughs, it can be said that brand disadvantage is one of the biggest disadvantages of Chinese local auto parts companies. In recent years, although China's auto parts manufacturing has greatly improved, but compared with the powerful companies in the world, we still have a big gap. Not even a few of our auto parts companies are proud and proud of our people. "Dangdang" brand. Therefore, auto parts companies must focus on the shaping and prominence of their own brand personality and create Chinese brands with independent characteristics. An automotive expert believes that the parts and components companies can only form independent development systems, independent development capabilities, and independent development teams, so that they can finally display their own brands and form a breakthrough in international competitiveness. The auto parts industry is highly competitive, especially in the increasingly intensified economic globalization. Many auto parts giants have entered the Chinese market. Domestic auto parts companies are facing tremendous pressure. Domestic auto parts companies should take the world-class standards and enterprises in the industry as their targets for catching up and develop to a higher level.
It is necessary to train one or two strokes or more tricks that others do not have, improve the competitiveness of the company’s products, and create an absolute advantage.
To rapidly expand their production capacity and scale, they will become stronger and bigger. We must create a world-class strong independent brand and create a "brand-name effect" that is "high, special, and strong." In recent years, China's auto parts companies have emerged a number of well-established brands in the market, such as universal bearings, "Jiangbin" brand pistons, etc. These companies are gradually expanding their scale and their technological capabilities are gradually increasing. In the competition, he played his own world and displayed his own brand. The high-end market to achieve high-end breakthroughs in auto parts has always been a battleground. From the perspective of market profits, although high-end auto parts currently account for only 30% of the entire automotive parts market, the profits have greatly exceeded the total profit of low-end products. Although China’s auto parts industry has made breakthroughs in the high-end market, foreign auto parts manufacturers have occupied with their strong economic and technological strength, mature products and production management experience, and strategic alliances with multinational auto groups. The main high-end spare parts market in China controls high-tech and high-efficiency product areas. However, the domestic parts and components companies have become increasingly “low-end melee†and have presented a situation of “high-end fallâ€. "China's auto parts industry's low-end melee" and "high-end downsizing" are true portrayals of the low-end industrial chain. The root cause of the current status of China's auto parts industry lies in the lack of core technologies of local companies. Your own unique skills come.
Many enterprises have low scientific and technological inputs, weak technical development personnel, backward technology, obsolete production equipment, and poor timeliness. The improvement of quality lags behind the increase in volume. We urgently need to strengthen corporate technological innovation, increase product technology content, and enhance market competitiveness. It is necessary to increase the intensity of knowledge production, use the independent intellectual property rights to continuously increase the gold content of products, and produce high-tech and high-value-added products. Achieving marketing breakthroughs In the situation where product price competition is fierce and profit margins are rapidly shrinking, services are increasingly becoming new profit-added space for companies in the future. Domestic auto parts companies in the "wolf is coming" today, not only to keep their own market, but also to highlight the encirclement, to seize more market opportunities. Not only to further tap service potential, but also to "go out" sales, to achieve a breakthrough in marketing. According to the experience of the development of foreign auto parts industry, after the customer's demand enters the diversification stage, the production company must change from "production-centered" to "service-centered" and have comprehensive capabilities (products + services). Industrial transfer. Enterprises must always understand that it is not that we lead the market but that the market is leading us. Only by truly adapting to the services of the market and consumers can we achieve customer-centricity. Of course, the bigger the "center" is, the bigger your market is, and your competitive strength is stronger and stronger.
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