How should the lighting industry continue to be depressed?

Over the years, the lighting industry has continued to be in a downturn due to the impact of the environment. When the newspaper surveyed the national lighting market, it was found that most of the city's lighting market was bleak and the transaction was bleak. Some businessmen bluntly said: This year's passenger traffic is only half of the same period last year, and last year only 70% of the previous year. Such a status quo is nothing more than the external causes and internal causes. Over the years, the lighting industry has continued to be in a downturn due to the impact of the environment. When the newspaper surveyed the national lighting market, it was found that most of the city's lighting market was bleak and the transaction was bleak. Some businessmen bluntly said: This year's passenger traffic is only half of the same period last year, and last year only 70% of the previous year. Such a status quo is nothing more than the external causes and internal causes. External Causes External factors mainly include: First, the economic downturn affects income, expenditure and consumer confidence, and the rise and fall of real estate is directly related to the development of the lighting market. Second, all provinces and cities are faced with repeated market construction and oversupply. Third, the strong rise of the e-commerce platform has impacted the market share and price system of traditional stores. The disputes of major e-commerce platforms have made the sales channels diversified and fragmented. Finally, the rise and popularity of hardcover houses prompted real estate companies to bypass the merchants and directly cooperate with the factories. The centralized procurement led to serious polarization and it was difficult to achieve the rain and dew. The internal factors are mainly: First, the industry is slow to transform and lack of innovation. Secondly, manufacturers rely too much on the traditional operating mode of rapid economic growth, and face new situations and new consumer groups, becoming overwhelmed and even collectively unconscious. How to deal with external factors belong to the macro narrative category, and manufacturers can't change in a short period of time. Based on the principle that everything does not blame, the author only discusses the way to deal with the internal factors. First of all, we should abandon all unrealistic illusions and have psychological preparations for a protracted war. The market will not only end in the downturn, but there may be a continued downturn in the future. Only when the transformation is strong will it be possible to survive. Secondly, in the face of the current downturn in the market, we must respond positively according to our own situation. Through rational analysis and scientific planning, we must avoid rushing to the hospital. You can't be blinded by desperation, you can't be afraid of things, and you will die. Third, the lighting stores should increase their support and tide over the difficulties. We must not be able to pay more attention to it, and we must combine it with the local market conditions, and work with the merchants to promote the operation and promote the same boat. Merchants are confident that the market will have a future. Fourth, use the market downturn to store energy. Timely optimization in store site selection, decoration accessories, brand selection, product mix and display display. In terms of personnel, we will adjust internal training and change the way of active marketing. Fifth, make more fuss about improving the store rate and turnover rate. By optimizing product mix, improving cost performance and service quality, we will do a good job in market segmentation research and targeted promotions to achieve competitive advantage through precision. Finally, we must pay attention to resource integration and try to graft high-quality resources for my use and create maximum value. You can form a peer or cross-employment alliance to improve your combat effectiveness and risk resistance. Conclusion In short, in the face of the new situation, we must pay special attention to learning and improvement. Keep up with the pace of the times, fundamentally change the thinking of business, take the initiative to attack; build as many sales channels as possible, and broaden the collection; conduct big data analysis and analysis, focus on research market and service consumers, professional and dedicated, conquer customers, harvest orders .


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