China's heavy truck industry has a large number of joint venture brands, but sales have not been at the forefront. I believe the high price is the only reason.
The first joint venture in the heavy truck industry was at the beginning of this century, when the Chinese truck market was recovering and the heavy truck was transformed. At that time, a limited number of domestic truck companies negotiated joint ventures and cooperation with foreign companies, such as FAW and Mercedes-Benz, Dongfeng and Renault, CNHTC and Volvo, JAC and Hyundai. However, in the domestic market, the sales of imported and joint-brand trucks have been declining. In addition, Chinese companies are dissatisfied with the value of foreign brands in depressing their own brands, and most of the joint ventures and cooperation intentions are dead. The only joint venture in China that is the only domestic approved heavy-duty motor vehicle joint venture project between China National Heavy Duty Truck and Sweden Volvo, after a nine-year “love†long-distance race and six-year “marriageâ€, both parties in November 2009 Also disbanded.
When it comes to the second joint venture boom in China's heavy truck industry, you will certainly think that in 2009, five years ago, Sinotruk (Hong Kong) Co., Ltd. and the global truck giant German Man Corporation signed a shareholder agreement, technology licensing agreement in Hong Kong, A series of legal documents, including the Share Purchase Agreement and the Convertible Bond Subscription Agreement, both parties announced that they have long-term strategic cooperation at the technical and capital level. On August 7th of the same year, Foton Motor and Daimler signed a letter of intent for cooperation. The two parties established a 50:50 joint venture to establish a medium-duty truck joint venture company. The joint venture company will produce Foton Auman medium and heavy trucks and Mercedes-Benz OM457 engines. The joint venture's medium and heavy truck products Futian Auman will be used. In addition to the joint venture brand companies such as Guangzhou Automobile Hino and SAIC Hongyan Iveco, there were few independent brands in the heavy truck industry.
In the past two years, the tide of joint ventures has continued unabated. On January 26, 2013, Dongfeng Motor Group Co., Ltd. established a strategic alliance with Volvo Group. This year, a joint venture will be established. Sichuan Nanjun and South Korea's Hyundai Joint Venture Project Sichuan's modern production of high-end heavy trucks and Tigers will soon be on the market. In a recent interview with a reporter, the relevant person in charge of Brilliance Automotive stated that “the cooperation project between Brilliance and Russia’s heavy truck manufacturer Kamaz is expected to be officially signed by the end of this year. In the future, the products produced by the joint venture company will mainly enter the heavy truck field.â€
This means that China's joint venture brand is gradually maturing. The heavy truck giants abroad have placed their hopes on the huge Chinese market, so they have lowered their respects, brought the most advanced products to China for production sales, achieved local production through joint ventures, and reduced costs. At the same time, for China's commercial vehicle companies, not only has it achieved a significant increase in heavy-duty truck product technology, but it has also cultivated a large number of technical and managerial talents, both of whom need each other's needs and are mutually beneficial.
Among the many heavy truck joint ventures, they value the quality of their products. An interview with an independent reporter before the deputy general manager of China National Heavy Duty Truck Group Co., Ltd. Yu Youde revealed that Sinotruk is not only from Mann in the process of cooperation with MAN. The company succeeded in obtaining engines, axles and vehicle technology with advanced world standards. At the same time, it learned product development ideas, business processes and management methods. It also learned better work attitude and serious and responsible work style, and achieved the quality of personnel. The overall improvement of innovation capabilities. After cooperation between China National Heavy Duty Truck and Man, the technical level has been improved in terms of safety, reliability, economy, and comfort. After the launch of CNHTC Mantech products from last year, the indicators passed the approval of experts from MAN, and they have also passed the market appraisal. The economic, safety, and reliability all reached the market's expectations.
In response to an interview with a reporter, the head of GAC Hino said that GAC Hino Motor Co., Ltd., as a joint venture company, put product quality first since its inception, and all of our products use Hino's standards, through the joint efforts of manufacturers and suppliers. The quality standards for parts and components must meet the standards of Hino and put a lot of resources in terms of quality management. GAC Hino dispatched five batches of technical experts, process experts, and experts in quality management to form a team with Hino. , In batches to the suppliers in batches, together with them to improve the process, design and quality management, at present we achieve more than 80% of the localization, the quality is very guaranteed.
However, with the development of the heavy-duty truck industry tending towards high-end, the logistics and transportation industry has undergone a shift from intensive operations to intensive operations, and heavy-duty truck products have gradually transitioned from low-end economy to mid-to-high-end markets. It is believed that in addition to prices, product quality is gradually being accepted by users. . Joint venture brands will usher in their own spring.
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