Guangzhou Auto Show: “One-metre Sunshine” before the Auto Market Warms Up

On November 9th, the China Automobile Association released data: from January to October, passenger cars increased by 8% year-on-year. The auto market showed signs of recovery. On November 9, on the eve of the Guangzhou Auto Show, the China Association of Automobile Manufacturers released the latest statistics: the first 10 years of this year. In the month, the production and sales of passenger cars reached 11,784,400 units and 11,760,000 units respectively, an increase of 5.97% and 5.86% year-on-year, of which, the increase of passenger cars reached 8%, and it is expected that the annual automobile production and sales will increase slightly from the previous year. This set of data brought some solace to the Chinese auto market that had spent half a year in the cold wind of the cold.

What is facing the Chinese auto industry in 2011 is a cruel reality that nobody wants to believe but must face: On the one hand, manufacturers’ inventory pressure is increasing and price competition is becoming fiercer; on the other hand, energy, raw materials, spare parts, and As the cost of cars has climbed, the 2011 auto market has been shrouded in lingering haze.

However, after the first two years of market blowouts, the overall performance of the auto market tends to be gradual and rational. This staged adjustment in development has both its inevitability and its regularity. Therefore, all those in the industry who are in the automobile industry neither need to be dismayed by the dissoluteness of the auto market, nor do they need to sing with emotion and sentimentality. After all, the lean dead camel is still the first in the world. Big Markets: In the first 10 months, the entire automobile market exceeded both sales and sales by 15 million. It should be noted that this achievement is a high growth on the large-scale foundation.

Not only that, the Guangzhou Auto Show, which will be opened on the 21st of this month, will also give signs of the end of the 2011 auto market and the start of the 2012 auto market. According to the Organizing Committee, the exhibition scale of the current Guangzhou Auto Show is the highest ever. Up to now, more than 800 well-known auto and auto parts enterprises have signed up to participate in the show. Nearly all international famous brand executives will attend, including Volkswagen, General Motors, Mercedes-Benz, BMW, Nissan, Toyota, Ford and many other international companies. President. In addition, domestic giants of joint ventures and autonomy also took the initiative to attack the annual drama.

The unprecedented attention of manufacturers to the Guangzhou Auto Show is also reflected in the number of new cars released. It is reported that this year's Guangzhou auto show will have more than 30 new models released, including the new Porsche 911, Ferrari 458 convertible, BMW new M, new Audi A6L, Audi A7, domestic BMW X1 and domestic Mercedes-Benz GL K, and new Sagitar, new Camry and other heavyweight models. In particular, it is worth mentioning that as the world's last mainstream brand to enter the Chinese market, VW SEAT will also officially announce its presence in China at this year's auto show and compete to eat attractive cakes in the Chinese market.

Despite the historical origins and scale, the Guangzhou Auto Show is still unable to keep pace with the Beijing and Shanghai auto shows, but it is undoubtedly an extraordinary opening in the relatively weak atmosphere of the domestic auto market this year. The cold weather in the auto market means that manufacturers’ thirst for auto shows will also increase. When the next Beijing Auto Show and Shanghai Auto Show are far from being thirsty, the current Guangzhou Auto Show is just the best for public companies to publish their strategies under special market conditions. The stage has become an irreplaceable “one meter of sunshine” before the auto market warms up.