In 2013, the LED market demand exceeded the expectations of many LED companies. Although the industry still faced fierce competition, market irregularities, structural overcapacity, and imperfect standards, many powerful companies followed the market trend and played a beautiful game. Battle of the. At the beginning of the new year in 2014, driven by the huge potential of the general lighting market and the sweet spot of replacement prices, the high growth of the LED lighting industry is further clarified. What will be the overall trend of the industry in 2014? Which areas and links are worthy of investors' attention, and what risks are the current industries facing? Which promising technologies are most likely to form mass production in the coming year? In the standard link, which are the most worthy issues? What new changes will be made to sales channels and methods? In response to these problems, the magazine conducted research and in-depth interviews and interactions with industry professionals to provide reference for the industry.
In 2014, the growth rate of the industry will not decrease. The penetration rate of general lighting will double. Under the general trend of energy conservation and environmental protection, the prospects of the LED industry are relatively clear. With the advent of LED lighting, the future growth rate of the industry will continue to accelerate. In 2014, the annual growth rate of China's LED industry output value, 40 survey respondents chose 20 to 30, and 24 survey respondents believe that it is 30 to 40. The industry is generally optimistic about 2014, that the industry as a whole or downstream general lighting The market will continue to rise and maintain a faster growth. With the improvement of technology and the decline of cost, LED lighting has been able to replace most of the industrial, office, commercial, and home lighting. The price gap between LED products and traditional lighting products has further narrowed, and more market share of traditional lighting products will be won. . In 2014, the world will enter the second wave of incandescent lamps banned peak period, and the demand for alternative markets will further increase, which will also accelerate the promotion of LED lighting products.
The investment focus is on the overcapacity of downstream applications. The biggest risk is for the most worthwhile investment in China's LED industry in 2014. The downstream application ranks first, followed by supporting, and the service industry ranks third. In the past few years, there has been a serious structural overcapacity in the upstream. Even in 2013, the market began to pick up, but most enterprises are increasing their incomes and the net interest rate is seriously declining. With the gradual opening of the downstream market, the operating space and imagination space are relatively large, and it has become the first choice for everyone's investment. From the survey situation, the supporting and service industries have gradually received attention. According to the development of the industry in recent years and the problems encountered in the past, there are not many supporting enterprises that can truly keep up with the development of the industry, and there is much room for development. The industry is gradually maturing. Compared with the mid-stream and downstream links in the increasingly developed industrial chain, it provides services for the development of various sectors of the industry. For example, e-commerce platforms and other service links will have opportunities for development, which is worth trying. With the gradual maturity of the industry, it is very important for large-scale enterprises to gradually establish their own material analysis laboratories and device testing laboratories. At the same time, the production side will gradually introduce automated production equipment, and equipment enterprises will also usher in development.
Among the biggest risk factors that the industry should focus on in 2014, the overcapacity was the highest in the proportion of 56. Based on the accumulated investment in the industry in the past few years, the production capacity will be gradually released, and the market demand is constantly improving, but whether it can match the production capacity is still unknown. In particular, the market's prosperity has risen, and there are signs of a renewed inflow of investment. Whether this will cause a new round of overcapacity is also a concern of many insiders.
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