"My name is Tianlong, and Tianjin is a brother." On July 25, 2009, at the Dongfeng Commercial Vehicle Country IV chassis promotion meeting, Ma Tianlong, the deputy general manager of Dongfeng Cummins Engine Co., Ltd., made a humorous opening with a laugh. At the same time, it also conveyed a message to the delegates. The promotion was not only the Dongfeng Commercial Vehicle Co., Ltd., the vehicle manufacturer, singing a one-man show, but also a national IV promotion conference attended by Dongfeng Cummins.
Dongfeng Commercial Vehicle Co., Ltd. focused on Dongfeng Tianjin special chassis equipped with Dongfeng Cummins ISDe series engines.
Dongfeng Cummins ISDe series engines are the most advanced domestic IV goods, and the Dongfeng Tianjin chassis is the best special car chassis in China. The two “marriage†will definitely make Dongfeng Cummins more successful in the special vehicle market.
In addition to the vigorous promotion in the automotive market, Dongfeng Cummins has also extended its reach into the construction vehicles, construction machinery, generator sets and other markets. It has established business support with more than ten well-known domestic manufacturers including Xugong, Liugong, Liuzhou, Yutong, etc. Strategic partnership.
With the further development of a diversified market, the demand for products is getting higher and higher. Dongfeng Cummins quality director Pu Qianmin believes that the small size, light weight, reliable performance, is the advantage of Dongfeng Cummins Engine. However, the decline in sales under the influence of the financial crisis has made the decision-makers of Dongfeng Cummins more aware of the need to develop new products that meet the needs of different specific markets in order to increase the response speed of Dongfeng Cummins to the crisis. In 2009, Dongfeng Cummins shifted its focus to the intrinsic quality of its products, fundamentally improving product quality and aligning it with the world's advanced level. The new improvements and upgrades include a total of 88 quality system optimization, assembly returns, and quality defects. The company focused on strengthening the execution of the process, pursuing “zero defect in quality†and bringing product quality to a new level.
The 11 to 13 litre engines are the core components of heavy-duty commercial vehicles and engineering equipment, and they are also recognized as the “gold displacement†and are subject to various conditions. This has always been a blank for the research and development of heavy-duty vehicle engines in China. The Dongfeng Cummins ISZ 13-liter project started its research and development in 2005. It has invested nearly 300 million yuan. It is mainly aimed at the domestic high-end heavy-duty truck market. At the same time, it focuses on meeting the needs of the international market. It is also the most powerful domestic heavy-duty vehicle engine in China. Zhou Niandong, product director of Dongfeng Cummins, said that in the future, it will continue to develop new products, especially high- and low-end products with displacements of around 10L and 3L, which will reduce the risks associated with a single product. "Next year is a good start." Zhou Niandong said with a smile.
The leading edge of technology has transformed into a winning streak in the market. Dongfeng Cummins has doubled its market share and strengthened Dongfeng Cummins's dominant market competition.
Synchronization with product development is the adjustment of marketing models and service strategies. On July 15th, Dongfeng Cummins's agent conference in 2009 was fully deployed in the second half of the year, and an annual sales battle table was signed with nine agents. Later, at the Dongfeng Cummins 2009 Supplier Conference, more than 100 core suppliers from all over the country had a friendly exchange and communication, which laid a solid foundation for building a long-term stable strategic partnership. Dongfeng Cummins is standing on the full value chain to launch a new impact on the market.
Although the impact of the financial crisis on Dongfeng Cummins has not completely faded away, there is still a lot of uncertainty in the future. However, the market breakthrough from product to marketing once again proves the determination and courage of Dongfeng Cummins to take the initiative.
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