The “Dongfeng†sailing ship, which was exclusively named by Dongfeng Commercial Vehicle Co., Ltd., has successfully anchored from Alicante, Spain, and set foot on the 12th (2014-2015 season) Volvo Ocean Race, as well as the Dongfeng Commercial Vehicle brand. The internationalization strategy has opened up a new route.
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The honored guests and team members took photos on Dongfeng
The Volvo Ocean Race has a history of 40 years and represents the strength of the world's top ocean-going sailing competitions. This time through the global recruitment of outstanding players to form the Dongfeng team, the captain is a professional French national professional player Charles Gedgerlier, he will lead 11 outstanding professional sailing team members, to complete up to 9 months , 10 sites, across the four oceans, the five continents of the Ocean Race. Among them, there are six Chinese players, which account for 50% of all crew members. It has become the only Chinese team with the largest number of Chinese crew in the history of the tournament and has attracted widespread attention from the international media.
“Dongfeng Commercial Vehicle Co., Ltd. is one of the leading truck brands in China and has a 45-year history. We hope to further promote the Dongfeng commercial vehicle brands and products globally through the world’s top Volvo Ocean Race, while using The powerful combination of professional and new technology witnessed the contest between the Dongfeng Team and the other six teams and witnessed the integration of the Dongfeng Team and the forces of nature.†Huang Gang, General Manager of Dongfeng Commercial Vehicle Co., Ltd. expressed at the Dongfeng team’s press conference.
Foreign children and Dongfeng Tianlong's flagship photo
What makes Dongfeng Commercial Vehicle more important is that “we have further established a foothold in Southeast Asia and other strategic markets. Some ports of call through the competition’s 10 stations will coincide with the overseas target markets of Dongfeng Commercial Vehicles, which will accelerate the development of Dongfeng Commercial Vehicles. The overseas promotion of commercial vehicle brands and the development of good partners.†Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd. said.
It is understood that from the goal of the globalization of the Dongfeng Commercial Vehicle brand, the pace of its overseas strategy is in full swing. From the just-concluded International Commercial Vehicles Show in Hanover, Germany, to the Alicante Volvo Ocean Race in Spain, Dongfeng Commercial Vehicle It has been on the broader international stage to attract more attention. Of course, this is only the beginning of Dongfeng commercial vehicle brand pursuit of internationalization dreams.
China's east wind is moving toward the world. The dream of internationalization of Dongfeng Commercial Vehicles is not just to devote sufficient efforts to brand promotion, but to pay more attention to the global resource cooperation of the entire value chain. In January 2013, Dongfeng Group and the Volvo Group signed a strategic alliance agreement to bring together the advantages of global commercial vehicle resources and form a new company, Dongfeng Commercial Vehicle Co., Ltd., to strengthen the development of the core business of medium- and heavy-duty commercial vehicles. Both sides are on resources. Collaboration and common development of the “Dongfeng†brand commercial vehicle has become an internationally renowned brand.
For Dongfeng Commercial Vehicles, Dongfeng is starting a new route to the world. As Huang Dong, general manager of Dongfeng Commercial Vehicle Co., Ltd., said: “The Dongfeng not only carries the dream of the sailors to conquer the ocean, but also carries the dream of Chinese people going to the ocean, and also carries the international dream of the Dongfeng people.â€
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