According to the management report of Dongfeng Wagons Co., Ltd., which is owned by Dongfeng Motor Co., Ltd., the company achieved sales of 15,244 vehicles (full-vehicle + passenger-car chassis) from January to June, an increase of 24.44% year-on-year. Among them, 13,939 vehicles were sold on the chassis, 112.9% of the plan was completed, an increase of 22.4% year-on-year, and the industry continued to rank first. For the hot car in the first half of the year, the school bus is more than expected. Dongfeng School Bus achieved sales of 628 units with 22% of the same period of the previous year based on its unique 7 safety packs and excellent quality. The Dongfeng Yufeng, which was just listed on June 19th, was also favored by users because of the high-standard commercial MPV's fashion, fuel economy, comfort, and strong power. The sales situation quickly warmed up.
In 2012, Dongfeng Touring Car Co., Ltd. carried out its annual work around the “136†work center centering on the theme of “creating peace and safety, passing on mission, breaking through innovation, and passionate swordsâ€. "1" implies: establish the first brand of Chinese bus chassis. "3" represents allegory: total sales exceeded 30,000, the company bus chassis, passenger cars, imperial wind sales go hand in hand, three ships Qifa, the company focused on the development of school bus product line, bus bus series and the four passenger car chassis series. "6" represents six key projects (marketing and innovation projects, quality leading projects, product upgrading projects, operations management projects, brand building projects, and talent training projects).
In order to realize the “136†strategic goal, the management team of Dongfeng Touring Company believes that in the chassis business, it must seek “new†and taking differentiated marketing is the way out. As a result, the company has developed a marketing plan around the market, strengthened the day-to-day work management of overseas employees, launched a series of training competition projects, and gradually improved the overall quality of the marketing team; strengthened communication with customers and enhanced customer confidence. The company leaders led the team to visit the markets of southwest China, Hunan, East China and Guangdong successively. At the same time, they did a good job of visiting and receiving customers after the year. They conducted in-depth consultations with customers on the cooperation and development in 2012; and timely tracked the progress of the implementation of the national IV chassis announcement. We will implement the announcement requirements for each passenger car plant and make full use of the company to promote the commissioning and operation of systems such as SAP, BOM, ESP and ECS. Invite customers to participate in the e-commerce service platform exchange training meeting, enhance order processing speed and accuracy through the electronic platform, and further strengthen real-time and effective communication with customers. In the end, Dongfeng Bus chassis topped the list and took the lead in the industry.
While the Dongfeng Bus chassis is fully leading, Dongfeng Wagon also firmly seizes the demand of the school bus market to promote opportunities, focusing on the school bus market, and relying on Dongfeng School Bus ahead of competing products "7 major security packages" and the excellent quality of Dongfeng Passenger Cars. Major customers carried out marketing work, achieving 628 school buses in the first half of the year, an increase of 222.05% year-on-year. Shaanxi Baoji 13 “Dongfeng Lotus†school buses were highly recognized by the school after they were put into use. “The safety facilities of Dongfeng School Bus are very intimateâ€. Coincidentally, after the Dongfeng Lotus and Dongfeng Yufeng School Buses debuted at the Changsha Motor Show, they still received extensive attention and the industry’s audience received favorable reviews.
Targeting at the high-end commercial MPV of the world, Dongfeng Yufeng, Dongfeng Wagon will carry out multi-form and full coverage through media test drive, launch and launch, 4S store opening, and other major events. TV, network, and print media The brand publicity and rallying has effectively enhanced the brand awareness and recognition of Dongfeng Yufeng. The Dongfeng Yufeng’s sales situation is rapidly heating up and tends to be hot.
In addition to doing a good job in cutting-edge marketing, Dongfeng Wagon’s management team has also improved its internal strength from quality improvement, production capacity improvement, and production and operation capacity enhancement, creating more value for users.
In the quality improvement work, the company released a mid- and long-term quality plan, established 17 quality battle tables, and the company held a quality meeting in the chassis operation department to take strict quality discipline and strengthen quality implementation. Various departments carry out quality education and quality improvement activities to lay a good foundation for improving company quality.
In terms of capacity improvement, the company's major projects are improving activities. Each operating department set up a capacity improvement and improvement project based on market demand, set up a team of cross-functional departments, tackled bottleneck processes, and effectively guaranteed market delivery. In early 2012, the company issued 30 quality-control tables and 12 cost-reduction projects. The company focused on promoting 11 projects, and the department had 11 projects since its inception, for a total of 64 projects.
In accelerating the improvement of production and operation capabilities, the company has officially launched a new SAP management system, laying a solid foundation for the company to improve efficiency and reduce costs.
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