[ China Agricultural Machinery Industry News ] Agriculture is one of the important pillar industries in most African countries. However, the current level of agricultural production in Africa is generally not high, agricultural production is still dominated by manpower and simple tools, and the level of agricultural mechanization is still very low. Not long ago, the author, as an expert in the post-assessment working group of the Ministry of Commerce, went to Liberia, Guinea, Côte d'Ivoire and other countries for more than 20 days.
In 2016, the author was also fortunate to participate in the inspection of the Ministry of Commerce's assistance to the Zimbabwe Agricultural Machinery Project. The main purpose of this trip is to carry out the later summary and effect evaluation of the aided agricultural machinery project, with a view to further improving the effectiveness of agricultural machinery assistance.
Mr. MLTOURF, a consultant from the Ministry of Agriculture of Guinea, who accompanied us to study, studied in China. He graduated from Zhejiang Agricultural University in 1982 and served as the secretary general of the Ministry of Agriculture of Guinea. He has long been engaged in agricultural management and is committed to agricultural exchanges and cooperation between China and Guinea. He introduced us to 6.2 million hectares of arable land in Guinea, and currently only 10% of it has been cultivated. The shortage of agricultural machinery is one of the main reasons restricting agricultural development. Guinean farmers have an unparalleled desire for agricultural machinery. Mr. MLTOURF told us that there was a woman who used the Chinese-assisted rice mill to burst into tears.
When Ms. JMSultan, Minister of Agriculture of Guinea, met with our working group, repeatedly expressed the expectation of more cooperation with China in agricultural mechanization, urging the Chinese government to assist more agricultural machinery, cultivating agricultural machinery technicians for Guinea, and hoping for China's small and simple rice. The harvester enters the Guinea market.
The head of the Mankalan Agricultural Machinery and Water Irrigation Center in Zimbabwe also hopes that China will assist its irrigation facilities. Zimbabwe, once a granary in Africa, faced serious difficulties in food production due to problems such as lack of water for agricultural production and insufficient investment in agricultural machinery.
There are a wide variety of agricultural crops in Africa, and there are many types of agricultural machinery needed. The main cereals here are corn and rice, and the cash crops include mango, banana, pineapple, orange, cocoa, cashew and so on. The Mafronia farm in Guinea, which we visited, was mainly based on pineapple production, and the Chinese government assisted them in the processing of pineapple juice processing equipment.
Agricultural machinery is the main material of China's aid to Africa
In recent years, with the gradual stabilization and economic development of the political situation in Africa, the government has begun to attach importance to the promotion of agricultural production and agricultural machinery, set out plans for the development of agriculture and agricultural machinery, and began to try to establish a service system for agricultural machinery promotion. The Ministry of Agriculture of Zimbabwe has established a demonstration center for agricultural technology. The Ministry of Agriculture of Guinea has set up a training center for agricultural machinery services, which is responsible for the allocation and management of agricultural machinery in China. It also undertakes the testing of new agricultural products, the training of agricultural machinery, and the coordination of spare parts for agricultural machinery.
China's agricultural machinery products have a certain degree of user recognition and market base in various countries in Africa. Agricultural machinery products have always been the main substances of China's aid to Africa, tractors, planters, suspended sprayers, disc harrows (plows), pumps, feed mills, rice mills, rice transplanters, diesel engines, etc. Aid is unpaid, continuous, and serialized, and is welcomed by local governments and farmers. China's Yituo, Lovol Heavy Industries and other agricultural machinery companies have been cultivating the African market for many years and have accumulated some experience and users. In 2016, China exported 31 sets of Côte d'Ivoire wheeled tractors and 212 sets of walking tractors. We saw Chinese-made rice harvesters on the market.
The Minister of Agriculture of Guinea is also very impressed with Foton Lovol's wheeled combine harvester. She told us that Revo's harvester is small, flexible and durable, and is more suitable for the local market than large harvesters in Europe and America.
China's agricultural machinery has been introduced to Africa through various channels. The use of Chinese agricultural machinery products by Chinese agricultural production enterprises in Africa, such as farms and agricultural demonstration centers, has played a good demonstration effect. For example, the planter of Debon Dawei Company entered the African market through demonstration farms. The Chinese government has sent more batches of agricultural experts to Africa and more and more Chinese people who have built ports and hydropower stations in Africa to introduce their familiar agricultural machinery products to African friends. When the Chinese government organized African youth and officials to come to China for training, they also included agricultural machinery and other agricultural machinery and equipment in training courses and study projects.
China’s years of assistance and operations have achieved good results, and Chinese agricultural machinery products are welcomed in Africa. The Chinese Ambassador to Côte d'Ivoire Tang Weibin presented China's agricultural machinery as a gift to the local government. When he met our assessment team, he affirmed and praised the local performance of China Yituo and Dongfanghong series products.
When visiting the Koba-Tatema farm in the SENSI area of ​​Bofa province, Guinea, local farmers told us that in the 1960s and 1970s, Chinese experts brought in rice transplanters when they helped them grow rice. Farmers liked it very much. The irrigation canals that Chinese experts have repaired for them are still playing a very good role. The farm has more than 49,000 hectares of paddy fields. Due to lack of water, only 15,000 hectares of land are opened. They hope to get more irrigation equipment in China. These farmers can also tell us in Chinese that "Mr. Chairman Mao is good! China's rice transplanting machine is good!".
Small and medium-sized structure simple agricultural machinery demand
Africa is a testing ground for agricultural machinery in many countries. Many countries have provided agricultural machinery for them. However, in the inspection, we have seen that the concentration of users of various agricultural machinery and corporate brands is still not high. The agricultural production in Africa is small, the cultivated land is uneven, and the infrastructure such as machine-plowing roads is poor. Many African countries lack the basis of agricultural machinery industry, and even simple agricultural machinery such as threshers and walking tractors cannot be produced. It is difficult to repair agricultural machinery; Low, compare the simple and cheap agricultural machinery products. The level of agricultural mechanization and agricultural machinery in many rural areas in Africa is comparable to that in China in the 1950s and 1960s. Agricultural production is dominated by farmers and small families. Therefore, at present, the African market needs more agricultural machinery and equipment with small and medium horsepower, simple structure, single operation and low price. We can meet its needs and supply very well. Chinese agricultural machinery enterprises and agricultural machinery products have many advantages in entering the African market.
At present, there are still many difficulties in the development of agricultural machinery in African countries. First of all, the government lacks the planning and management service system for the development of agricultural machinery, lacks the ability to promote agricultural machinery, and is still in disorderly development. It is not enough for foreign companies to enter the market to guide and serve. Due to the lack of state financial resources, the government is eager for the rapid improvement of agricultural machinery, but there is no corresponding financial support policy and promotion measures, relying on the market to move slowly. Due to the generally low income of farmers, the shortage of agricultural machinery talents is unable to establish a normal agricultural machinery market system. In addition, there are many agricultural machinery brands here, the market is not mature, the maintenance of agricultural machinery and the supply of spare parts have become the bottleneck, which has seriously affected the use efficiency and brand promotion of agricultural machinery. Rural power shortages are serious, and many places are still not powered. Some electric agricultural machinery products are subject to conditions.
Accurate delivery lists are essential
Although the African agricultural machinery market is still in its infancy, users have strong demand and good prospects, and will definitely become the focus of competition in the future. For many years, the Chinese government has been fully supporting African countries to develop their own agricultural machinery, and also supports Chinese agricultural machinery enterprises to enter the African market. China's agricultural machinery enterprises and agricultural machinery products have already performed well in the African market, but the number of exports is still very small. To have a bigger role, it is necessary to further understand Africa and work harder.
Government agricultural machinery assistance and agricultural machinery enterprises entering Africa must first strengthen the demonstration of the project and the matching of products. The accuracy of the agricultural machinery supply list is crucial. Africa's agricultural production conditions and production methods are quite different from ours. African users do not understand the technology and advantages of China's agricultural machinery products. If the project's early demonstration and communication are inadequate, unprofessional and not serious, it will not be able to achieve expectations. The goal. Electric rice mills, electric irrigation pumps, etc., cannot function in rural areas where electricity is generally scarce. Secondly, it must be implemented in steps and break through from easy to difficult. Although the agricultural machinery gap in Africa is very large, it does not have the development conditions for mechanization or comprehensive mechanization of agricultural production. When the tillage has not yet achieved mechanization, large-scale precision planters cannot be used. When mechanical harvesting is still a luxury, it is promoted. Large plant protection machinery is clearly out of date. If you concentrate on improving the market share of tractors and tillage and other equipment, it will be better for brand promotion and upgrading after-sales service.
Unserviced agricultural opportunity abandoned garbage dump
African agricultural machinery technicians are scarce, farmers' cultural level is not high, and maintenance is difficult, it is necessary to provide them with deeper services than domestic. Without after-sales service guarantees and unobstructed spare parts supply channels, our agricultural machinery products will soon be abandoned by them, and it is impossible to guarantee the sustainability of foreign aid work. Enterprises cannot stand firm in Africa. If the after-sales service cannot be solved, it is better to suspend the promotion and not to smash the brand of Chinese agricultural machinery products. The perfect service includes training for maintenance personnel and agricultural operators. We found that the agricultural machinery was seriously damaged due to the farmers' lack of technical or incorrect operation, and even because it was not used, the good agricultural machinery was also idle. It is necessary to provide users with English (French) product manuals, safety warnings, operation marks, training materials, etc., and not only bare metal. In the assessment, we saw that some agricultural machinery companies in China did not pay enough attention to this aspect. The precision seed drill products were good, but they were left out of idle because they would not be installed or debugged. Due to the small number of skilled operators, the agricultural machinery has a very high failure rate here, so it has more accessories and special tools than domestic ones. An important measure to improve after-sales service is that agricultural machinery enterprises must train English or French employees to solve language barriers in order to better communicate and serve.
During the trip to Africa, let us see that Africa has huge and rigid agricultural machinery demand, and the market potential is great. I believe that as long as we work hard, we must do something!
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