According to a report by Reuters on February 5, luxury car manufacturer Bentley predicted that its sales growth in 2015 is difficult to reach 14 years. A Bentley director told reporters that consumers will be more cautious when buying luxury goods due to uncertain economic conditions and falling oil prices.
Kevin Rose, Bentley's board and sales board member, pointed out that in 2014, the Bentley sedan, coupe and convertible sold a total of 11,020 units, a year-on-year increase of 9%. However, weak growth in the Chinese market, concerns about deflation in Europe, falling oil prices and threats from Islamic extremist groups may all lead to a slowdown in Bentley's sales growth.
Despite the challenges, the 96-year-old auto company plans to expand its product line, with specific actions including the launch of its first SUV. Rose declined to say the specific release time of the SUV, only that it will be unveiled at a heavyweight auto show in 15 years. This release is another move by Bentley following the launch of the new version of the flagship model Mushang in October 2014. The new Mussin Speed ​​is priced at 324,000 euros (about 2,324,100 yuan), which will bring "the fastest super-luxury driving experience in the world" and also create Bentley's price record.
Overall, in 2014, Bentley's sales in the most important Americas market increased by 1.5% to 3,186 units. However, sales in China, the second largest market, fell 22% to 2,670 units. Consumers in the Middle East seem to be becoming more cautious when buying luxury goods because of falling oil prices. Kevin Rose said that so far they have not encountered the cancellation of orders or postponed purchases. "At present, people have not lost confidence in oil prices, but they are still waiting to see."
Bentley's sales in the UAE are among the highest in the Middle East, and sales in Saudi Arabia have also shown good prospects. Bentley is also trying to meet the various needs of its customers.
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