On August 14, the strategic cooperation delivery ceremony between FAW-Volkswagen Audi and Kempinski Hotel Beijing Lufthansa Center was held in Beijing. FAW-Volkswagen Audi delivered four new Audi A8L 45 TFSI quattro luxury hotels to the Kempinski Hotel Beijing Lufthansa Center as a hotel concierge, marking the two top German brands "Audi" and "Kempinski" in the Chinese market. Together, they came together. From now on, the four new Audi A8L will shoulder the brand mission of FAW-Volkswagen Audi "Happy Chinese Users", providing comfortable and safe car service and "facing the future" for the high-end customers of Kempinski Beijing Lufthansa Center. "The distinguished experience."
Ms. Sandra Goeres, deputy general manager of FAW-VW Audi Sales, said: “'Audi' and 'Kempinski' are from different fields, but they are always committed to providing customers with excellent and distinguished experience. And beyond the expected products and services. Today is very pleased to witness the two high-end brands connected through the new Audi A8L. We hope that through this cooperation, provide more than expected service experience for both customers." Beijing Lufthansa Center In the following speech, Mr. Gerhard E. Mitrovits, the general manager of the Kempinski Hotel, expressed his joy in this cooperation. He said that the Audi A8L is a very good car. Kempinski and the Audi brand have a lot in common, I believe that the two brands will have a very happy cooperation, and provide more perfect service for the distinguished customers.
As the flagship model of Audi, the Audi A8 family has always been a model of the Audi brand's distinguished image. Last year, FAW-Volkswagen Audi launched the new Audi A8L in the Chinese market with the concept of “prestige and evolution†and advocated “the honorable for the futureâ€. In the past, when referring to "respect", people often think of the power and status of being above the top; today, "respect" represents respect. We must respect others, respect others, respect the environment, and respect society. Similarly, the modern "expensive" is by no means a luxury life of enjoying the wealth of money, the food of jade, but the pursuit of spirit, ideals and beliefs. FAW-Volkswagen Audi hopes to bring the concept of “prestige and evolution†explained by the new Audi A8L to more users through this cooperation.
Since the launch of the new Audi A8 family in China last fall, FAW-Volkswagen Audi has adopted a variety of marketing methods to interpret “prestige and evolutionâ€. This strategic cooperation with Beijing Lufthansa Center Kempinski is not only a rich and innovative marketing model of Audi brand, but also an effective implementation of the new Audi A8L “prestige and evolution†concept. In the future, FAW-Volkswagen Audi will continue to adhere to the brand philosophy of “Happy Chinese Users†and cooperate with many top service platforms to make Audi's premium service evolve and bring more noble lifestyles to Audi owners.
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