Accessories price war started


Consumer Car Costs Expected to Decrease Recently, Hainan Mazda announced that the prices of more than 200 parts and components of cars such as Premar and Fujimair will be lowered in full, with an average reduction of around 18%, with the highest reduction exceeding 50%. At the beginning of this year, Nanjing Fiat had announced that it would cut down the prices of its auto parts in an all-round manner. At the same time, BYD also announced that it would fully adjust the retail price of its full-scale parts. After the entire vehicle price war, the price war in the accessories market started in full swing. Escalation of parts price war With the continuous decline of the auto market, the cost of auto use has increasingly attracted the attention of consumers. Manufacturers and distributors have also begun to realize that reducing the price of accessories is better than simply reducing the price of the entire vehicle. It is precisely for this reason that Nanjing Fiat has announced to reduce the price of its accessories and it is also highly publicizing its 50 consumables prices to show its price advantage. The German public also sets up a new parts base in Changchun, claiming to be a new model to be produced soon. Provide cheaper spare parts. The actions of the manufacturers were welcomed by dealers. A dealer in Nanjing Fiat said that the price of spare parts has been reduced. Although the profits of after-sales repairs have decreased, manufacturers can supply them at lower prices, and their sales have therefore increased. Beijing Hyundai stores also said that many consumers choose their products, is to see its maintenance costs lower than other brands, they will be in the second half of the manufacturers in accordance with the new price standards to re-adjust parts, working hours prices, in order to maintain The price advantage. Accessories still have room for price cuts Chen Yusong, manager of the product research center of the automotive division of Xinhuaxin Market Research & Consulting Co., Ltd. points out that parts and components must account for about 70% of the total vehicle price structure. The reduction in vehicle prices, a considerable proportion of which is achieved through the reduction of parts prices. Parts are purchased together with parts, so parts and parts have the same price reduction. According to industry analysts, from the perspective of cost, with the increasing scale of parts production and the competition caused by more manufacturers joining the parts and components market, it is beneficial to the reduction of parts prices. At present, the profits are relatively high, not only from parts manufacturers, but also from parts and components distributors. The price of parts and components is indeed very high. (Reporter Xu Fanghua)

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