A new round of joint venture tide strikes 6 major brands domestic route exposure

Overseas niche cars are undergoing important strategic deployments in China, and many car brands have been destined for domestic production. The inventory of domestic roadmaps and timetables for the six brands of Lexus, Renault, Jaguar, Land Rover, Infiniti, and Subaru, which have recently been strongly watched.

Although the growth rate of the Chinese auto market has begun to slow, the rapid development of the Chinese economy will continue to drive the growth of the Chinese auto market in the face of a weak global economy. In order to get more fruit from this growing tree, international auto companies that did not catch up with the first wave of joint ventures have started or accelerated their domestic plans. This round is almost exclusively a niche or luxury brand, perhaps with the exception of Renault, a French national car.

First listen to the complaints from Lexus dealers. “In the past, Lexus service was the best among luxury brands, but now other competing brands' services can already be equalized.” “Compared to Audi, BMW and other competitors, Lexus The marketing activities are obviously not rich enough.” “Compared with Infiniti's appointment of people who are particularly familiar with the Chinese market, the Lexus team's understanding of the Chinese market does not seem to be deep enough and it is relatively difficult to communicate.” “If the entry-level ES240 Become the main model, will undoubtedly reduce brand power."...

After missing out on the best time to enter the Chinese market, Renault’s domestic production was finally confirmed by Renault-Nissan CEO Carlos Ghosn. Renault will definitely produce it before 2016 and will announce the investment plan when appropriate.

At the announcement of the Dongfeng Limited New Mid-term Business Plan on Tuesday, Dongfeng had a limited target of increasing sales by 1 million units in five years. There was no new brand contribution, and the pressure was not small. Renault may be an increase in sales volume. s brand.

With the denial of joint ventures, the Land Rover’s domestic issues, which once attracted much attention, now appear to be deterred. However, Jaguar Land Rover China said in an interview that domestic matters are still being carried out according to government requirements. Previously Jaguar Land Rover executives even said that "Jaguar Land Rover has no clear timetable for domestic production."

The joint venture between Chery and Subaru has entered the final stage of negotiations, including the production of models, approval of the competent authorities and other details, and will be announced at the press conference after the conclusion of the negotiations. Chery sources said it is expected to be announced within two months.

It is understood that after Chery and Subaru are made domestically, the factory will be located in Dalian, with an initial capacity of 50,000 vehicles per year, and will eventually expand to 150,000 vehicles, becoming the second largest overseas production base for Subaru. Some industry insiders believe that Subaru, after being made as a niche brand, may lose the charm of imported cars. It is not necessarily a good thing for sales. However, some people in the industry believe that domestically produced factories are newly constructed, quality levels will not be reduced, and lower prices will allow Subaru to get more consumers.

Originally, at the Dongfeng Limited Mid-Term Business Conference last week, Infiniti will be a big hit, but reporters learned from Nissan’s informed sources that on the eve of the press conference, Dongfeng Limited held a meeting and Ghosn’s domestic production of Infiniti. Some issues have not been well thought out and therefore have not been announced at the press conference.

Ghosn said that after five years, Infiniti’s sales volume will increase to 500,000 units, which will increase by 300%. Among these, in addition to the existing sales in 35 countries, the sales area will be expanded. In addition, Infiniti will increase its sales by adding products, launching small-displacement models, and new energy models.