On June 28, 2012, the World Brand Lab released the 2012 (Ninth) China 500 Most Valuable Brand Rankings in Beijing. Yuchai Group ranked No. 106 on the list with a brand value of RMB 12.165 billion, an increase from last year, and the brand value exceeded RMB 10 billion for the first time.
During the construction process of Chinese brands, due to the needs of a series of activities such as financing, mergers, reputation, and development, brand value evaluation has increasingly demonstrated its significance. Brand valuation can not only provide a basis for mergers and acquisitions, corporate pricing, but also can enhance the company's influence, enhance consumer loyalty, and for companies to understand the market competition environment. According to the observations of the World Brand Laboratory over the past nine years, the focus of China's outstanding corporate management has been from brand awareness to brand building and brand management planning.
The Yuchai Group has always been committed to promoting the construction of Chinese industrial brands as its mission and continues to promote the construction of corporate brands. Since 2005, Yuchai Group has been committed to upgrading its brand genes through technology, improving quality with lean manufacturing, and improving management capabilities with international standards. In the development, it has withstood the test of the world economic crisis and maintained a sustained and healthy development. Has won the "China Brand Annual Award", "China's Top Ten Independent Innovation Brands", "China Top 500 Brands", "Customer Satisfaction Products", "60 Years Chinese Brand Image Awards", "China Outstanding National Brands", "China Automobile Ten Years Influence Engine Company" Brands and other honors, since 2011, Yuchai Group has further strengthened its brand strategic planning and construction, released a new mission of “giving the trust of partners and the public more valuable†and the core value of the group brand of “benefits, lean, and respectâ€. , launched a new journey for the development of corporate brand internationalization. The brand influence of Yuchai Group continued to increase. The brand value grew from 7.119 billion yuan in 2004 to 12.165 billion yuan in 2012.
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