Since the opening of the first "Xichai's Best" national competition since the end of May last year, it has received wide attention from all walks of life. Today, the second " Xichai 's Best" national competition is in full swing. This is another masterpiece since the establishment of FAW Jiefang Engine Division (hereinafter referred to as "Engine Division"). The reporter learned from the Engine Division. The contest was actively responded by the majority of card friends. As of now, the registered users cover all mainland provinces except Tibet.
According to reports, the competition is divided into three categories of "most fuel-efficient", "most efficient" and "most reliable". The most fuel-efficient award is ranked by the fuel consumption ranking of 100 kilometers, and the most efficient prize is ranked by the most mileage in the same competition period. The most reliable award is from the date of purchase to the monthly of the competition, the annual deadline, no overhaul and mileage (car) Use the most or time (non-road) to rank the longest. It is worth noting that in order to ensure the accuracy of the data and the fairness of the competition, in the second "Xichai's Best" national competition in 2018, only the most reliable awards were selected for the non-road field.
The second "Xichai's Most" is in full swing.
"Xichai Power We Recognize"
In the Internet age, if the efforts made by enterprises can't please consumers, then all the investment is drowning, and the market's right to speak has returned to the hands of consumers. Consumers' satisfaction or not directly affects the reputation of products and the key to sales. . As a 75-year-old state-owned enterprise, the engine division has always been user-centered, providing customers with fuel-efficient, reliable and high-quality power products, while also providing users with a superb, lean and sincere service experience. . The purpose of holding the "Xichai's Best" National Competition is to let the ordinary users as the experience officer, let the data and the case speak, let the customers really feel the true and honest, the truth and the truth of the Xicai engine. high quality.
In order to truly understand the user's experience in the use of Xichai products, the author recently contacted the winner of the “Most Reliable Award†in 2017 by Li Qianzhang. When the author dialed his phone, the Shandong Dahan, who speaks a dialect, is on the phone. Talking about it, the joy of joy is beyond words.
It is understood that Master Li is from Qingdao, Shandong Province, and is currently driving a liberation vehicle equipped with a Hengwei 6DF3 engine. Master Li said that his car was purchased on August 25, 2010, and it has been open for nearly eight years now. The engine has never been overhauled.
Master Li is always used to calling his car "old man". He said: "We have been fighting side by side for eight years, and we are partners who have nothing to say." When it comes to choosing a diesel engine, Master Li told the author that there are two main reasons. First, before purchasing a car, Master Li has 19 years of transportation experience. It has been a liberation vehicle equipped with a diesel engine. It has confidence in the quality of the Xichai engine and has feelings. "I have always been a big fan of the Xichai engine. Before this old man arrived, I have been working with Xichai engine for 19 years, working in Xiamen for 9 years, driving a liberation car equipped with a Xichai engine; later I resigned and returned to Qingdao. I worked in a transportation company in Qingdao for another 10 years. I also opened a liberation vehicle equipped with a diesel engine. I admire the quality of the Xichai engine! Second, in order to be safe, before buying a car, Master Li also made a multi-faceted comparison. The answers given by friends are all Xichai engines, because the Xichai engine is resistant to fuel and fuel.
It is said that the Xichai engine is a weapon for card friends to earn money. Obviously, Master Li is a good example. "In the past eight years, I have earned millions from this car. Now I am also giving my son in Qingdao. I bought a house, I have to know that Qingdao’s housing prices are now pushing these big cities in the north and the north. It’s really harder for ordinary people like me to settle down here than to go to the sky. Now the whole family is leaning against this car. The more red, the real hero of our family!"
Master Li told the author that he is engaged in import and export trade. The itinerary is to and from Qingdao Airport - Beijing Airport - Shanghai Pudong Airport. The goods are shipped to all parts of the world. Once the car breaks down on the road, the goods cannot be transported in time. At the airport, it is not only a few thousand dollars to pay compensation to customers, but also face up to tens of thousands of dollars in liquidated damages. Master Li proudly said: "I have a tacit understanding with the old man. The situation that I did not deliver the goods to the customer in time because of the engine failure has never happened to me. Now, I am also in the circle of friends. Famous, my old buddy is even more numerous!"
Focus on the end customer "Xichai's best" and start again
At the end of the interview, Master Li also shared his experience with the author. He said that choosing a car is like buying a house. In addition to looking at the brand of the car, the "core" of the car is equally important. Master Li said that one of his friends just bought a truck equipped with a certain brand of engine last year. The problem was constant, and he had a minor repair in two days. In less than a year, the manufacturer has given him free I changed 6 engines, but every time the engine will have the same fault, the last time the manufacturer couldn't help, and compensated 30,000 yuan. His friend tossed for a year, the money was not earned, and he had to worry about the engine all day. . "You have been looking at my car for eight years. The engine has not been dismantled once. I have not seen the internal structure of the engine. I have no peace of mind and no effort. The quality is nothing to say."
"Xichai Power, we recognize!", Master Li said cheerfully.
Focus on the end customer "Xichai's best" and start again
It is understood that the "Xichai's Most" national competition is a powerful exploration of Xichai's rich brand marketing and an important link for contacting end users. Adhering to the concept of “all around the userâ€, the competition has listened to the voices of users at the beginning of the competition, and invited experts from Xinjiang, Henan, Hebei, Jiangsu and other places to discuss the competition. After nearly one year. Preparations, through multi-party research, finally formed the final plan of the current competition.
In 2017, “Xichai’s Best†opened the discovery journey and found excellent end customers nationwide. In 2018, “Xi Chai’s Best†re-started with a challenge and continued to carry out “most fuel-efficient†and “most reliableâ€. The "most efficient" three awards competition provides a stage for outstanding users.
It is reported that the second "Xichai's Best" national competition in 2018 will start from September 26, 2017 and will be divided into monthly, quarterly and annual competitions until August 25, 2018. The selection is based on the principle of fairness, impartiality and openness. The competition uses OBD to intelligently collect engine driving data, which is fair and transparent. The national championship of the "Xichai's Most" National Competition in 2018 will be liberated by the J7 heavy truck.
According to the relevant person in charge of Xichai, the “Xichai’s Most†national competition involves trucks, buses, construction machinery, agricultural machinery, and units. Through the "Xichai's Best" national competition, on the one hand, users can enjoy caring, feel respect, honor, enhance the learning and communication between users, and build a platform for communication and learning for users; on the other hand, for Xichai In terms of “Xi Chai's Bestâ€, the core advantages and user value of Xichai products are presented to you in the most intuitive way, which increases the interaction between Xichai and the end customers, and makes customers and Xichai more Closely linked to enhance user awareness and recognition of Xichai products.
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