According to the latest data, the prices and sales volume of automobiles in the Mainland all fell in an all-or-nothing manner in April. The overall automobile prices fell by 3.21% and 1.19% year-on-year and month-on-month, respectively, representing the first monthly decline in 2008. According to industry sources, if the sales in May continue to fall, there is a great possibility of a price war in the second half of the year.
After the investigation, it was discovered that small cars have become pioneers in price reductions this time. Guangzhou Honda Fit, Changan Suzuki Swift and more than a dozen cars, the maximum discount from 22,000 yuan to several thousand dollars. In the mid-to-high-end car sector, automakers have also had to re-improve their price cuts. Recently, they visited a number of 4S stores that sell FAW-Volkswagen Sagitar models. They learned that the current purchase of Sagitar models can enjoy a maximum discount of 11,000 yuan, while Honda Civic offers a total of 19,000 yuan, while the Mazda 6 offers the highest price reduction in the market. Up to 20,000 yuan.
Guo Junfeng, director of ZTE's automotive marketing department, said that the old three models and the new three models have their price cuts. Although Jianghuai and Chery have some representative car models for price increase, the price increase is not the major trend of the auto market in 2008. The newly-listed Elantra Yuet has already had terminal discounts, and companies have almost no room to use the new car to introduce disguised price increases.
Jia Xinguang, a well-known automobile analyst in China, said that the joint venture's price cuts on low-end and mid-range models are the strangulation of independent brands. Their profits in high-end cars can ensure that the price cuts in economic vehicles and small cars do not have much impact on their profitability.
In addition, Citibank recently released a research report that due to the arrival of summer, passenger car sales growth is unlikely to recover. Summer is the off-season for car sales. Citi analyst Charles Cheung said that the weak sales in April continued, or gradually led to a price war in the industry, and Citi further downgraded its already lower-than-consensus profit forecast. Citigroup said sales of Guangzhou Honda, Peugeot, Dongfeng Nissan, Brilliance Automotive, Geely and Denway were particularly disappointing.
From the perspective of people in the industry, they believe that the reason for the price war in the second half of the year is that Shanghai GM will also have to fight for the first place. However, it does not have any bright spots. In the first half of the year, there will be only one Excelle change, and the new Buick will be launched at the end of the year. However, it will not make much contribution to sales, so if you want to win the market, you can only cut prices. Under the leadership of the "leader", the price war will continue.
After the investigation, it was discovered that small cars have become pioneers in price reductions this time. Guangzhou Honda Fit, Changan Suzuki Swift and more than a dozen cars, the maximum discount from 22,000 yuan to several thousand dollars. In the mid-to-high-end car sector, automakers have also had to re-improve their price cuts. Recently, they visited a number of 4S stores that sell FAW-Volkswagen Sagitar models. They learned that the current purchase of Sagitar models can enjoy a maximum discount of 11,000 yuan, while Honda Civic offers a total of 19,000 yuan, while the Mazda 6 offers the highest price reduction in the market. Up to 20,000 yuan.
Guo Junfeng, director of ZTE's automotive marketing department, said that the old three models and the new three models have their price cuts. Although Jianghuai and Chery have some representative car models for price increase, the price increase is not the major trend of the auto market in 2008. The newly-listed Elantra Yuet has already had terminal discounts, and companies have almost no room to use the new car to introduce disguised price increases.
Jia Xinguang, a well-known automobile analyst in China, said that the joint venture's price cuts on low-end and mid-range models are the strangulation of independent brands. Their profits in high-end cars can ensure that the price cuts in economic vehicles and small cars do not have much impact on their profitability.
In addition, Citibank recently released a research report that due to the arrival of summer, passenger car sales growth is unlikely to recover. Summer is the off-season for car sales. Citi analyst Charles Cheung said that the weak sales in April continued, or gradually led to a price war in the industry, and Citi further downgraded its already lower-than-consensus profit forecast. Citigroup said sales of Guangzhou Honda, Peugeot, Dongfeng Nissan, Brilliance Automotive, Geely and Denway were particularly disappointing.
From the perspective of people in the industry, they believe that the reason for the price war in the second half of the year is that Shanghai GM will also have to fight for the first place. However, it does not have any bright spots. In the first half of the year, there will be only one Excelle change, and the new Buick will be launched at the end of the year. However, it will not make much contribution to sales, so if you want to win the market, you can only cut prices. Under the leadership of the "leader", the price war will continue.