In 2007, China’s heavy-duty auto industry showed a relatively high market growth rate under the stimulus of the rapid growth of the national economy and the dominance of the toll-by-weight policy. According to data released by the China Association of Automobile Manufacturers, the cumulative production and sales of heavy-duty commercial vehicles in China in 2007 totaled 487,481 vehicles, an increase of 59.6% year-on-year, far higher than the average growth rate of 17% in the automotive industry, becoming the focus of the Chinese automobile industry. The highest growth rate was Shaanxi Zhongqi, with an increase rate of 84.05%, which was 24.45 percentage points higher than the growth rate of the industry, ranking first in the country.
In 2007, Shaanxi Automobile Heavy Truck and Hande Axle both won the China Famous Brand; Shaanxi Automobile Hande Axle was exported to foreign countries to fill the gap in China's auto technology exports; the national 863 key research project such as LNG was successfully completed; both production and sales exceeded 60,000 units. And so on in the Chinese auto industry write a strong one.
Highly reliable fuel-efficient heavy truck production and sales record high
Due to changes in the international crude oil situation and domestic energy shortages, users are faced with a continuous increase in transportation costs. With the successive debuts of Shaanxi Automobile's "06, 07 high-reliability and fuel-saving heavy trucks," not only the actual cost requirements of users have been solved, but also the added value has been promoted. It also affects the product development concept of the entire industry.
Since the end of 2005, Shaanxi Automobile has successfully started to develop fuel-saving heavy trucks. Its accumulated sales of nearly 100,000 heavy trucks, especially the 12-liter high-powered fuel-efficient heavy truck known as the "gold displacement," has become more economical than conventional models. 10% to 15%, narrowing the gap with the international level, leading the new era of China's "fuel-saving heavy truck." In the past two years, every product and every activity of Shaanxi Auto is closely related to fuel economy, creating unlimited value for the market and users.
In addition, with the support of a new type of Weichai engine, Shaanxi Heavy Duty Truck fully applies the WEVB safety brake system, which has the outstanding features of “safety, low fuel consumption, high efficiency, and high load-bearing†and is extremely suitable for long-distance ramps and highway transportation. . The product has been widely recognized by the market and has continuously hit a new high.
It is understood that Shaanxi Heavy-Duty Truck produced and sold 6,020 vehicles in 2007, with an output value of RMB 15.2 billion, which has doubled in two years and created the market's miracle for the 24th consecutive month. At the same time, we will continue to maintain a leading position in the market of more than 15 tons, maintain the market share of high-powered tractors, and the first-rate growth rate of dump trucks and other good market performance.
Approaching the heavy truck first legion
In 2007, the overall growth of the industry accelerated the competition between the heavy truck companies, and the gap between the first camp of the heavy truck industry has become smaller and smaller. According to the analysis of statistical data of the Chinese automobile industry in 2007, the market is over 15 tons. The steam-duty trucks showed a strong growth trend, and all the indicators were in the forefront of the industry.
Shaanxi Automobile's production and sales exceeded 60,000 units, and the market growth rate once again ranks first in the country. This shows that Shaanxi Automobile has become a large-scale automobile enterprise group and successfully forced into the first leg of Chinese commercial vehicles. Zhang Xiaoji, vice president of the China Federation of Machinery Industry, praised Shaanxi Steam on many occasions and believed that Shaanxi Automobile's products represent the world level of today's heavy trucks. He said at the celebration ceremony for the production and sales of heavy trucks at Shaanqi’s 60,000 vehicles: “Shaanxi is an important component of the Chinese auto industry. Chinese autos need to move from a manufacturing power to an industrial power, and companies like Shaanxi Steam need to grow rapidly.â€
The Winning Way of German Culture
Judging from the competitive situation of China's heavy truck market, it is currently focused on three aspects: fuel economy performance, after-sales service, and brand marketing. On the basis of guaranteeing product quality and service quality, Shaanxi Auto has been close to the market from a high degree of care, focusing on users and demonstrating a highly corporate image of social responsibility.
Representatives of the 17th National Congress, National Model Workers and Chairman of the Shaanxi Automobile Group Zhang Yupu said: “The 'German Culture' is the foundation for the company’s long-term development and winning market. Shaanxi Automobile is willing to take the lead to create a good caring platform for the majority of drivers with practical actions. It is safer, easier and happier, and we all work together to create a harmonious and beautiful social environment."
On April 23, 2007, Shaanxi Automobile successfully published the first "Blue Paper on the Current Status of Truck Drivers in China" and "Shaanqi Truck Heavy Truck Customer Care Project". On June 19th, it initiated the first "Chinese Truck Drivers Festival" and issued "Shaanxi. "Automobile Heavy Truck Customer Care Fund" promotes services to a high level of care and has a profound impact on the industry. At the same time, Shaanxi Auto has also received great attention from many brand experts and top financial media. The case was awarded the "Best Brand Construction Case in China" contribution award and was included in the "White Paper on China Brand Construction in 2007" and was selected as an MBA textbook for domestic business schools.
Shaanxi Auto did its best to care for its customers and made the 13 million truck driver friends of the country have their own holiday and won honors for Chinese auto companies. When the reporter interviewed Zhang Xinfu, an user in Anhui Province, he asked him to read the Blue Book on the Current Status of China's Truck Drivers. He felt that a responsible company such as Shaanxi Steam was very excited about caring for them and asked the reporter to send him this book.
In order to fully build the first service brand in China's commercial vehicle industry, Shaanxi Auto released the "Private Service Brand Declaration" and "Big S Service" No. 2 project at the end of 2007, jointly hailed as the best "golden industrial chain" for Weichai Power. , Fast, Hande axle members, together to create the world's largest service network, the best service brand, the fastest service channels and the most satisfactory service team. At the same time, taking customer value as a guide, we will increase the care and support services and continue to deepen our concern for “users†to create a harmonious, healthy and wealthy care channel for the market.
At present, Shaanxi Automobile's 08 high-reliability fuel-efficient heavy truck new products have been put on the market. According to the latest news, after the New Year's Day, the average number of orders for Shanka heavy trucks has exceeded 410 vehicles.
View related topics: Shaanxi Auto's second-generation triple card debut
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