'Shanzhai' edition hinders the development of high-end security doors market
Xu Zhufeng, general manager of Yongkang China Group Group, once poured hardships into the media: 'We also want to take the high-end market, but the development of a new product has been imitated. Some products have not yet reached scale production. People have already entered the main product. Market. 'It is understood that some companies make a fuss about the product name in order to avoid inspections. Like the 'metal entry door', it was sold as a security door and sold to consumers. Compared with security doors, metal entry doors lack reinforcing plates and ribs, but prices are 60% to 70% lower than those of regular security door manufacturers, so they are also very attractive. It is precisely because of the appearance of such counterfeit security doors that the high-end anti-theft door market has been squeezed, which has also led to many 'security door theft' of news events, which greatly affected the consumer's impression of the security door brand. Obstructed the development of the security door brand.
High R&D costs constrain development
According to a manager from the sales department of a high-end intelligent security door manufacturer in Shanghai, the company’s talent for designing and researching is the boss has spent a lot of money to dig back from Guangdong, 'the high-end security door market will be hard to find, high research and development costs, design research and development Can not keep up, but also greatly restrict the development of high-end security doors market. Although the company's security door products, in terms of process design and intelligent performance are excellent, but after all, the limited development and design of personnel, and product design and development costs are extremely high, leading to new product development speed is slow, products Relatively few styles, which is a major constraint to the development of high-end security doors market.
Xu Zhufeng, general manager of Yongkang China Group Group, once poured hardships into the media: 'We also want to take the high-end market, but the development of a new product has been imitated. Some products have not yet reached scale production. People have already entered the main product. Market. 'It is understood that some companies make a fuss about the product name in order to avoid inspections. Like the 'metal entry door', it was sold as a security door and sold to consumers. Compared with security doors, metal entry doors lack reinforcing plates and ribs, but prices are 60% to 70% lower than those of regular security door manufacturers, so they are also very attractive. It is precisely because of the appearance of such counterfeit security doors that the high-end anti-theft door market has been squeezed, which has also led to many 'security door theft' of news events, which greatly affected the consumer's impression of the security door brand. Obstructed the development of the security door brand.
High R&D costs constrain development
According to a manager from the sales department of a high-end intelligent security door manufacturer in Shanghai, the company’s talent for designing and researching is the boss has spent a lot of money to dig back from Guangdong, 'the high-end security door market will be hard to find, high research and development costs, design research and development Can not keep up, but also greatly restrict the development of high-end security doors market. Although the company's security door products, in terms of process design and intelligent performance are excellent, but after all, the limited development and design of personnel, and product design and development costs are extremely high, leading to new product development speed is slow, products Relatively few styles, which is a major constraint to the development of high-end security doors market.
Release date:2010/5/24 9:46:09