Recently, the signing ceremony of the strategic cooperation agreement between Michelin (China) Investment Co., Ltd. and Yangzhou CIMC Tonghua Special Vehicle Co., Ltd. was held in Yangzhou. Mr. Lu Huifeng vice president of Michelin (China) Investment Co., Ltd. and Mr. Liu Hongqing CIMC Tonghua general manager on behalf of both parties sign the contract. This move means that following the supply of products by Michelin to CIMC Tonghua for more than a decade, the two sides will raise their cooperation to a strategic level for the first time. In the future, except for mid- to high-end series of models such as chemical tank transporters, tank transporters, and walking mechanisms produced by CIMC Tonghua, which will all come standard with Michelin tires, both parties will also launch full-scale cooperation in marketing and brand communication.
Michelin Signs Strategic Cooperation Agreement with CIMC Tonghua
In addition, both parties held high-level meetings during the same period, and conducted full exchanges and cooperation on future cooperation and development. Mr. Lu Huifeng, Vice President of Michelin (China) Investment Co., Ltd., said, "We not only provide quality tire products, but we will also work harder to deliver advanced services and concepts to end users of CIMC Tonghua and CIMC Tonghua. Michelin also We are pleased to open the tire sales service network around the world to CIMC Tonghua and even the entire CIMC Vehicle Group, and help CIMC vehicles to promote in overseas markets, and ultimately achieve a win-win result.â€
Liu Hongqing, general manager, said: “We are very pleased to sign a strategic cooperation agreement with Michelin. CIMC Tonghua will use this as an opportunity to comprehensively deepen cooperation with Michelin, and will extend this cooperation experience to other CIMC vehicles. â€
Michelin and CIMC Tonghua are also positioned in the mid-to-high end market and share the same customer base. In the past ten years of cooperation, Michelin has helped CIMC Tonghua gradually increase its brand awareness with high-quality products and services, strong influence in the terminal market and good customer viscosity. In addition, as the proportion of CIMC’s exports to China increases year by year, Michelin’s global supply capability has actively helped it expand overseas markets. Over the years, Michelin has always been using high-security products to help CIMC Tonghua effectively control the full life cycle cost and lay a solid foundation for the strategic partnership between CIMC Tonghua and Michelin.
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