The price of imported cars has fallen sharply and is now basically close to the cost price. Last week, at the North Asian Auto Market Information Conference, Ding Hongxiang, deputy general manager of the China Import Auto Trade Center, discussed his views on the current import car market trends. He believes that imported cars will be on the model structure, price, profitability, and marketing model this year. Great changes have taken place. Imported car prices have returned to normal. Compared with last year, the imported car market this year has completely changed. All imported cars, regardless of low, medium and high grades, have all experienced price drops. For example, the Mercedes-Benz S350 had a price of 1.2 million yuan last year and fell to 1.08 million yuan this year. This is basically its cost price. The price of the BMW 730 last year was between 980,000 and 1.1 million yuan, and it is now only 9.2 million yuan. The BMW X53 Last year, .0L sold 820,000 to 850,000 yuan per vehicle, and this year it has hovered at 760,000 yuan. There are Toyota Camry 2.4L, this representative model that has almost become the vane of the imported car market, but also failed to escape the fate of the price, its price has fallen from 430,000 yuan last year to the current 335,000 yuan, nearly 100,000 yuan It evaporates in less than a year, and the price is still on a downward trend. These mainstream imported vehicle prices representing different price levels have been significantly reduced, indicating that the overall level of imported vehicle prices has fallen sharply. “It should be said that this is a normal return of imported vehicle prices. The current price level is already normal.†Ding Hongxiang said. Although there was a long-term prediction of this result, I did not expect it to come so fast. The end of the era of profiteering imported cars, according to reports, the price of imported cars themselves significantly callback, and some models due to lack of competitiveness, merchants to hurry up, even selling below the cost price, dealers began excessive price competition, so that The chaotic position of the imported car market is even more chaotic. Some imported vehicles are still profitable, but they all belong to normal profits. The era of profiteering with imported cars has ended. At the same time, the growth rate of the number of imported cars has apparently stabilized. In the first quarter of this year, a total of 51,000 vehicles were imported nationwide, an increase of only 8% year-on-year, the total number of vehicles was decreasing, prices were also reduced, and the lack of demand for imported vehicles directly led to the above-mentioned results. Imported car business network is facing reshuffle Not long ago, Su Hui, general manager of North Asia Motor City, shook his head and told reporters that the number of imported car dealers has been reduced by 7 this year, and his speech is helpless. This is true of the submarkets that have such an advantage in the sales market. Other markets can imagine. The sharp decrease in the number of imported car dealers is due to the fierce competition, but more importantly, the business model of imported cars has begun to change, and the trade in the bonded areas has been transferred to officially authorized dealers. Last year, investors rushed to win the 4S shop qualification may be staged in the imported car market. Of course, the high threshold for the capital requirements of imported vehicle licensees may prevent many people from standing outside, but it is similar to competing with 4S stores. In the past, the old-fashioned routine of “what a car can sell, and what car to make money to sell†is no longer the mainstream of the auto market. It has a fixed brand to do long-term agency and establish a stable customer through normal channels to become an existing import car dealer. the road. In this regard, Ding Hongxiang commented that the practice of relying on the buffer zone and trading platform of the bonded area to counteract risks will change with changes in the market and policy adjustments, and this point is also known to the import vehicle manufacturers. Long-term market strategy lays the foundation, they are more inclined to establish a sound and huge marketing network.
Imported car prices return to the end of the profits era
The price of imported cars has fallen sharply and is now basically close to the cost price. Last week, at the North Asian Auto Market Information Conference, Ding Hongxiang, deputy general manager of the China Import Auto Trade Center, discussed his views on the current import car market trends. He believes that imported cars will be on the model structure, price, profitability, and marketing model this year. Great changes have taken place. Imported car prices have returned to normal. Compared with last year, the imported car market this year has completely changed. All imported cars, regardless of low, medium and high grades, have all experienced price drops. For example, the Mercedes-Benz S350 had a price of 1.2 million yuan last year and fell to 1.08 million yuan this year. This is basically its cost price. The price of the BMW 730 last year was between 980,000 and 1.1 million yuan, and it is now only 9.2 million yuan. The BMW X53 Last year, .0L sold 820,000 to 850,000 yuan per vehicle, and this year it has hovered at 760,000 yuan. There are Toyota Camry 2.4L, this representative model that has almost become the vane of the imported car market, but also failed to escape the fate of the price, its price has fallen from 430,000 yuan last year to the current 335,000 yuan, nearly 100,000 yuan It evaporates in less than a year, and the price is still on a downward trend. These mainstream imported vehicle prices representing different price levels have been significantly reduced, indicating that the overall level of imported vehicle prices has fallen sharply. “It should be said that this is a normal return of imported vehicle prices. The current price level is already normal.†Ding Hongxiang said. Although there was a long-term prediction of this result, I did not expect it to come so fast. The end of the era of profiteering imported cars, according to reports, the price of imported cars themselves significantly callback, and some models due to lack of competitiveness, merchants to hurry up, even selling below the cost price, dealers began excessive price competition, so that The chaotic position of the imported car market is even more chaotic. Some imported vehicles are still profitable, but they all belong to normal profits. The era of profiteering with imported cars has ended. At the same time, the growth rate of the number of imported cars has apparently stabilized. In the first quarter of this year, a total of 51,000 vehicles were imported nationwide, an increase of only 8% year-on-year, the total number of vehicles was decreasing, prices were also reduced, and the lack of demand for imported vehicles directly led to the above-mentioned results. Imported car business network is facing reshuffle Not long ago, Su Hui, general manager of North Asia Motor City, shook his head and told reporters that the number of imported car dealers has been reduced by 7 this year, and his speech is helpless. This is true of the submarkets that have such an advantage in the sales market. Other markets can imagine. The sharp decrease in the number of imported car dealers is due to the fierce competition, but more importantly, the business model of imported cars has begun to change, and the trade in the bonded areas has been transferred to officially authorized dealers. Last year, investors rushed to win the 4S shop qualification may be staged in the imported car market. Of course, the high threshold for the capital requirements of imported vehicle licensees may prevent many people from standing outside, but it is similar to competing with 4S stores. In the past, the old-fashioned routine of “what a car can sell, and what car to make money to sell†is no longer the mainstream of the auto market. It has a fixed brand to do long-term agency and establish a stable customer through normal channels to become an existing import car dealer. the road. In this regard, Ding Hongxiang commented that the practice of relying on the buffer zone and trading platform of the bonded area to counteract risks will change with changes in the market and policy adjustments, and this point is also known to the import vehicle manufacturers. Long-term market strategy lays the foundation, they are more inclined to establish a sound and huge marketing network.