In recent years, Hankook Tire has continuously expanded its globalization process and expanded to the mid-to-high-end supporting fields. It has cooperated with BMW, Mercedes-Benz and Lincoln brands, including MINI, BMW 1 Series, 3 Series, 5 Series, X5 and 4 Series Coupe. Mercedes-Benz S-Class, E-Class, C-Class and 2015 Lincoln Navigator provide original equipment.
Hankook Tire executives said that with the continuous deepening of cooperation between Hankook Tire and these brands, Chinese high-end market users will also pay attention to and favor the performance of Hankook ultra-high performance tires. Jin Lun, general manager of Hankook Tire's China headquarters marketing strategy, said that China is the most important market for Hankook Tire, and the Midwest is China's key development and market with the most potential for consumption. The Chongqing plant will solidify Hankook Tire's leading position in the Chinese market and at the same time comprehensively increase its global production capacity, laying the foundation for Hankook Tire to rank among the top five tire manufacturers in the world.
It is reported that Hankook Tire currently has a market share of about 20% in China. Hankook Tire Chongqing Plant will further expand its supporting cooperation with automakers in the central and western regions by leveraging the resources of Auto City to improve its industrial chain of the “100 Billion International Auto Cityâ€. China, the strategic plan to enter the west.
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