Looking ahead, Volkswagen China, General Motors China, Ford China, Toyota China ... China's territory in international cars is getting full. Yes, if you just need a car, then under the background of globalization, what international brands Chinese people want now have international brands. Just in a bunch of foreign surname brands, we are also humming a car made by Chinese people. We used to have papermaking, ceramics, and embroidery that made the world amazing. Now why can't we have our own car brand and let the world share it? Which of the few domestic auto manufacturers with independent intellectual property rights will bear the burden of drawing up the international map of Chinese cars? Perhaps, our hope is in Chery, Hafei, Geely, etc. These national auto companies under the siege of foreign capital and in the technical bottleneck, because of brand autonomy, independent sovereignty, everything is possible. There is no lively scene of a new car-listed dragon and lion dance, but there is more explanation of the new car technology in a simple way. A few days ago in the Chery Lianhai store in Caobao Road, the Chery QQ-Ezdrive media meeting, the technological content was To the top of this independent brand. Chery speaks with strength: national brands do not equal problem products, and low prices do not equal low-tech content. If we say that the rapid growth of China's auto consumption in the past two years and Chery's market positioning based on micro-fascia has made her rise to become the backbone of domestic auto brands in just three years, then the rapid growth of the auto market in 2004 The slowdown and the rapid rise of competitors forced Chery to suffer from the pains of ultra-high speed development: the pain of the technology of the own brand, the cost of the low-cost route, the huge management pain of the staff, and the pain of the market that erode and erode... ... All of this makes us sad, Chery is still growing up! This time may be the best growth without making mistakes, so Chery now plays a very important role in every decision. Recently, Chery QQ-Ezdrive was uncharacteristically outperformed by its competitor "1 yuan". The marketing network was also reduced from the original 18 business offices in the country to 7 regional distribution offices. This series of products from product to management The reform may indicate that Chery's new round of business model adjustment: from production-oriented enterprises to marketing-oriented enterprises. “If you want to base yourself on the domestic market and look at the world, you must follow the laws of the market and adapt to the ever-changing market environment.†If you do not correctly handle the legacy issues during the ultra-high speed development period, do not quickly transform into elite-oriented modern automobile companies, do not take With the initiative to expand overseas export plans, Chery’s original accumulation will disappear, and the grandeur of the Chinese car's international map will be defeated. The use of "water flowing downhill and people walking uphill" to summarize Chery's recent developments may allow more people concerned about the development of national car brands to see hope. The market's low water flow relative to the joint venture's embarrassing and passive issues in exports, Chery own brand has become arbitrary. Since the domestic market is being segmented by international brands, Chery’s existing qualifications are directly rushed into the European and American markets, and there is no doubt that they will hit the stone. Therefore, while stabilizing the domestic market, actively developing the Third World market should be a wise move. It is reported that during the National Day, Chery Automobile Company and the Egyptian agency CIG Corporation successfully held product promotion conferences for Chery sedan "Fengyun" series and "QQ" series sedan at the Mohamed Ali Club in Cairo, successfully unveiling the Chinese brand cars. The prelude to the Egyptian market. Chery said that about 1,000 cars will be exported to Egypt this year, priced at 43,000 Egyptian pounds each, of which the QQ series will be the mainstay. The first batch of 230 manual QQ cars with a capacity of 0.8L designed specifically for the Egyptian market have arrived in Egypt. Chery said that the company also plans to build automobile assembly plants in Pakistan, Egypt, Venezuela and Syria, and negotiations with several Eastern European countries have also entered the "late stage." It is understood that Chery's previous factory in Iran is ready to go into production. In addition, Chery will also produce Chery QQ mini cars in Malaysia with a local partner. If Japanese and South Koreans spent 10 years building their brands in Europe, then what about us? In this regard, Chery said that quality is the most important significance of the brand. "If our products are not yet ready, we will not enter these markets soon enough to avoid damaging our brands." The road to talent is high When the market is sluggish, using control costs to improve their competitiveness becomes The first task, and layoffs have become inevitable. Chery is actively "slimming down": "To further refine and optimize the organizational structure of the personnel, to be able to combine as many jobs as possible and reduce as much as possible." The current car market is in a state of reshuffling, with cumulative sales and profits growing. Only a few companies such as Shanghai GM and Guangzhou Honda. According to the analysis of Rao Da, Chairman of the Joint Committee of Passenger Vehicles, the turmoil in the Chinese car market may continue until the end of 2005. At this time, the first decision-making function is new products, new technologies, and the second is product costs. Therefore, in fact, turbulence has made the competition for automobile talent more turbulent. There is no contradiction between layoffs and seeking thirst. Throughout the creation period, what Chery needs now is to optimize the talent structure, step out of geographical limits, and grow into an elite-led enterprise. In the near future, Chery Marketing plans to move out. The institute is also preparing to set up research and development branches in Beijing, Shanghai and even Europe and the United States. The purpose is only one: to attract more and better talents. It is understood that in the latest seven divisions, East China Distribution is undoubtedly the main battlefield for Chery's sales. For this reason, Chery spares no expense to invite Taiwan's senior automotive marketing talent Liu Mingfu to sit in Shanghai. Liu said that the era of automotive marketing services has come, and in the face of competitors, Chery will spare no effort to lay a solid battle for the Shanghai market. It is reported that in this year's general market downturn, Chery Shanghai's decline is the lowest, in which Chery Lianhai has completed annual sales ahead of schedule. "Joint ventures do not engage in technology research and development, so senior talents will not go to joint ventures." Currently, in Chery's nearly 9,000-strong workforce, the research institutes account for 1,000 people, including many of them returning doctors. Located in the northwestern corner of the Chery plant, covering an area of ​​25,000 square meters and investing 1.5 billion yuan in the Chery Automobile Research Institute, these elites are drawing designs for the Chinese autos day and night. According to reports, in 2005 Chery will launch new crossover, A21 and other 3 to 5 new cars. Regarding Chery’s stagnant sales this year, next year is a crucial one. We bless her: It's quite a long day ahead! Xu Huini
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