Heat pump to absorb the different sources of heat can be divided into three categories: air to heat pump, water source heat pump, ground source heat pump. Air heat pump currently used more than air conditioners, water heaters and air conditioning hot water multi-purpose machine. In the industry, the application of air to water heater started relatively lately, but now some enterprises in the industry also make large-scale efforts to enter the air dryer, heat pump flue-cured tobacco, oven and so on. The ground-source heat pump as a start earlier, mainly used in commercial areas and some areas, so a wide range of products, there are heat pump hot water machine, multi-line, air-cooled heat pump, heat pump dehumidifier.
Overall, the air heat pump business or production and sale of heat pump water heater as the center, along with the production of some related products, large-scale development of extended products is still very rare.
In addition to air-conditioning household heat pump products, the water heater in turn will be a flagship product
Now the vast majority of air conditioners on the market using the heat pump principle, in addition to air conditioning, water heaters are the most widely used heat pump products. Currently there are nearly 500 manufacturers of air-to-heat pump water heaters in the industry. Many enterprises gather in the air heat pump market, mainly because of the advantages of low operating cost, outstanding energy saving effect, good safety performance, and the annual growth rate of 150% with huge potential for development in the market due to the large number of air-water heater manufacturers Business of all ages. However, air can heat pump cost is high, at this stage the product awareness is very low, the market share of less than 5%, so most companies have put the main focus on water heater R & D and marketing, development and application of other related products is still less. Do bigger enterprises in the industry, such as: Jinjiang, with benefits, Germany can, such as the heart is not really able to air-water heater.
However, in order to meet the individual needs of consumers as well as easy to place, etc., manufacturers also rack their brains, have worked hard in the appearance of the water tank, water heater shape evolved to Jinjiang Bailang, for example, Jinjiang have produced a home series , Apenin series, the series of products such as the wave of the waves, these products according to the different needs of customers, to create a different shape of the tank, to facilitate customers to install display, Apenin series products to reduce the diameter of the tank, increased height, making the tank like Like a pillar, you can put it in the bathroom. If these just change the appearance of the product is a masterpiece, then the heat pump one machine subverts the traditional understanding of the air to a water heater with a water tank match.
Heat pump water heater market weakness
Consumers buy air to water heaters also need professional staff to install, but many real estate developers in the construction of the house, only to the air conditioner set aside the installation of external machine, air machine can not stay outside the water heater position, which in turn increased the difficulty of installation , Heat pump one machine in this case came into being. The so-called heat pump machine is the host and the water tank together, usually under the tank, the compressor at the top, so like the refrigerator does not need to be installed, buy a home directly plugged in the power can be used to solve the air can Water heater installation difficult problem.
At this stage a lot of heat pump machine production enterprises, its development prospects, the industry different views. Dongguan Kangyuan is one of the representatives who hold the opinions of the parties, and its Manager Zhang is optimistic to tell: "Although the current sales of heat pump machine is not great, but we are optimistic about the prospects for this development. Not long ago, there are many dealers , The dealer consulted with us about the heat pump home-use machine. "However, because the heat pump machine did not make any significant technical improvements, some people in the industry were not optimistic about its development prospects. Air conditioning and refrigeration market, heat pump experts pointed out: "At present, most of the heat pump machine has several fatal flaws, hinder its promotion in the market.One, the evaporation area is too small, heat absorption efficiency is low .Second , Cooling effect is not good, because the enclosed enclosure, cooling efficiency is low.Third, affect the comfort of the room.In winter, consumers demand for hot water, air to water heater to absorb the indoor Of the heat, so room temperature will be reduced, is not conducive to the normal life of consumers.
Fourth, the handling is easily damaged. Household heat pump machine is generally the compressor above, the tank below, top-heavy, transport all sections of the transport often inverted when handling, it is easy to make the compressor oil flow into the system, resulting in failure, and even lead to heat pump water heater damage . Fifth, one machine tank is generally small, so less water, only to provide for two or three small families or individuals to use, if the use of high-power electric auxiliary heating device approach, the advantages of energy-saving heat pump will be a big discount. But from another point of view, the advantages of heat pump one machine to facilitate the installation can also win some of the domestic market. If a breakthrough in technology, but also does not affect the display, heat pump machine market prospects will be more broad. "
Heat pump machine due to various shortcomings, the price is not cheaper than the traditional air to water heaters, the reaction in the market dull, although a lot of manufacturing enterprises, but few companies vigorously to promote. Relative to the inherent lack of heat pump machine, air-conditioning hot water multi-purpose machine has a great improvement in product features, but because of high prices, the lack of brand, etc., in the market with the same heat pump one fate bumpy.
Air conditioning hot water home multi-use promotion of the brand restrictions
Air-conditioning hot water machine is also called one-in-one bath and shower bath, which both air-conditioning and water heater features, while enjoying energy-efficient hot water, but also free to use air-conditioning, In the absence of air conditioning, it is an air to hot water system. Its maximum use of energy, the summer can be used as air conditioning, water heaters can also be used, especially power, is a very energy-efficient products.
As early as 2000, this product was promoted by many enterprises, but it did not achieve the expected result in the market and gradually became a marginal product. The reason is mainly that its positioning is not clear, the target customer base is not clear, the price is relatively high, the lack of well-known brands. Survey shows that the air-conditioning hot water machine in the industry is very low profile, there is no more a famous brand, the company also did not focus on promoting the brand of air-conditioning hot water machine. However, many enterprises still retain this product, and now on the market a lot of home air conditioner hot water products, there are Asahi Wisdom series, with benefits of KFQ series, Jinjiang 100 waves of the wave of the series of plumbing integrated unit and The United States, such as household heat pump units.
However, there are also industry insiders think that air conditioning hot water multi-purpose machine in the summer while heating water can also be refrigeration, energy-saving effect is very obvious, with China's growing energy shortage, improve air-conditioning hot water home multi-purpose machine brand awareness, the product Can do a great job.
In addition to heat pump water heater, there are more areas waiting to be developed
In addition to heat pumps for air conditioners and water heaters, drying in the food, chemical, pharmaceutical and leather industries has also begun to develop. As the profits are high, but also attracted some air companies can join, Asahi, Branch Chongda is one of the two typical. According to Asahi Chen total introduction: "Asahi has developed an average air temperature above 80 ℃ heat pump dryer, the unit released the same temperature, there will be no partial burnt coke, some did not roasted to the situation in South China The area is very popular. "
Branch Chongda roaster heat pump drying unit is used Copeland compressor, Japan EPF digital throttling regulation system, LG Electric, Nishitani electronic control system, waterproof high temperature fan and Japan imported steel box, with low temperature drying, Close to natural drying, the quality of the material being dried is high, the color is good, the grade of product to be treated is high, the energy saving is remarkable, and the drying effect is 30% -60% energy saving than other drying methods, which greatly saves operating costs. It is suitable for all kinds of chemical materials, agricultural products, industrial products dehydration dehydration, which in the market also achieved good results.
Although there are Zhengxu, Kechuangda optimistic about the business prospects of heat pump commercial machines, and constantly develop new products, but the investigation of the other seven air companies have no detailed plan, why air to water heater companies do not want to enter the heat pump drying products it ?
Be cautious about product extension
Throughout the industry, most heat pump companies, especially large air-water heater companies are not very willing to develop heat pump extension products.
After investigation, there are three main reasons.
First, the business philosophy. This part of the business that companies do fine, half-hearted difficult to become a big deal. They are optimistic about the prospects for the development of air water heaters, that the current market is still heat pump water heater, to be deep digging, so focus on the heat pump water heater. Jinjiang 100 wave Zhan always told: "If you do anything what companies are doing well, a person only dedicated to do one thing, never betray, can do a good job, the same can be the same for air to water heaters, Jinjiang The current focus is still on heat pump water heaters. "
The second is the objective conditions. At present, most air-water heater companies are small and medium-sized enterprises. They have not got a firm foothold in the water heater market, nor do they have any financial or material resources to develop extended products.
Third, some companies are not optimistic about the air heat pump drying prospects. Dongguan Kangyuan Zhang manager said: "We do not intend to develop new products such as flue-cured tobacco, because this market is not large water heater, but also to develop the appropriate technology and channels, time-consuming and laborious, and there are some heat pump dryer business In doing so, now do not take the lead into the initiative. "Then the survey found that the current production of heat pump dryer really a lot of companies, Guangzhou Karen, Dongguan Yong? ? 蹋? By the first lack of cute people? 骱 legs lack of coal 娓 é¾… å€ é¾… sodium through? å—” Shu? / P>
Currently, the heat pump industry is dominated by small and medium-sized enterprises. Most of them do not have the capability to develop and expand new markets. However, large and powerful enterprises are busy trying to seize the existing market share and have no time to take care of them. Therefore, the diversification of products Not the focus of heat pump business development.
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