·After one year of general official car cancellation: self-reliance is still looking for opportunities

Since the Central Committee of the Communist Party of China and the State Council issued the "Regulations of the Party and Government to save and oppose waste" in November last year, the "bus reform" has once again become the focus of common concern in the industry. Now that one year has passed, the official car rental market is on fire, and the auto market has created a segment of the “civil servant group”, while independent auto companies are still struggling to find more opportunities.
2% of the temptation According to relevant statistics, after the cancellation of general official vehicles, the annual number of bus replacements in the country is about 300,000-400,000 units. Although the overall market size of official vehicles is small, accounting for less than 2% of annual sales of automobiles, but for single brands. It is still a piece of fat.
"First of all, the demonstration effect of the bus, the replacement scale of 300,000-400,000 vehicles is equivalent to the sales of some independent brands throughout the year." Zhang Zhiyong (microblogging), a senior commentator in the automotive industry, said.
At the same time, benefiting from the policy and public opinion on the independent inclination of bus procurement, with the self-owned brands of state-owned enterprises headed by GAC, SAIC, FAW and BAIC, with the technical experience of many years of joint venture vehicles, they are actively investing in 1.8-liter models, with a view to the new birth. The civil service market segment has made a difference.
However, car companies are not only looking at the "quantity", "we are more concerned about the guidance of the bus to the consumption of independent brands. Although the leadership vehicles are less than before, we are also actively deploying the bus market." Assistant manager Shi Lei said.
It is understood that Chuanqi has now entered the bus procurement catalogue of 24 provinces, municipalities and autonomous regions in China. In 2013, the procurement of official vehicles reached about 6,000 vehicles, an increase of 300% over the same period last year.
In the Volvo Car China sales company sales chief operating officer Liu Yan (click to view the latest person news) It seems that the official car procurement to improve product quality, reliability, product performance and competitiveness have a role in promoting, but also to the mass consumer groups Demonstration effect.
Leasing market and individual consumption Although the independent brand missed the development opportunities in the bus market in the past decade, there are still great opportunities in the future. Zhao Ying, director of the Industrial Development Office of the Industrial Research Institute of the Chinese Academy of Social Sciences, believes that the procurement of official vehicles by local governments is the main direction that independent brands should grasp, and the growth of the rental market also provides the blue ocean market.
At the same time, changes in policies have also stimulated the individualized consumption of civil servants, and the conventional official car allocation has turned into an individual car purchase behavior, bringing new changes to the market. Shi Lei said that “the leasing and purchase of ordinary civil servants has become a unique market, and car companies are further researching.” According to some surveys, the civil service group prefers low-key, stable and family-oriented models.
In July this year, the State issued the "Guiding Opinions on Comprehensively Promoting the Reform of the Official Car System" and "The Reform Plan for the Official Car System of the Central and State Organs". So far, no specific plans for bus reform have been announced, and some experts have suggested that the government also The relevant policies should be introduced to regulate the car rental market.

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